Colours And Their Effects Pdf
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In the past decade there has been increased interest in research on color and psychological functioning. Important advances have been made in theoretical work and empirical work, but there are also important weaknesses in both areas that must be addressed for the literature to continue to develop apace. In this article, I provide brief theoretical and empirical reviews of research in this area, in each instance beginning with a historical background and recent advancements, and proceeding to an evaluation focused on weaknesses that provide guidelines for future research. I conclude by reiterating that the literature on color and psychological functioning is at a nascent stage of development, and by recommending patience and prudence regarding conclusions about theory, findings, and real-world application. The past decade has seen enhanced interest in research in the area of color and psychological functioning.
Colors and emotions: how colors make you feel
Colors and emotions are closely linked. Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors.
It all depends on how the psychological effects of color are being used. Colors can make us feel happy or sad, and they can make us feel hungry or relaxed.
These reactions are rooted in psychological effects, biological conditioning and cultural imprinting. In this article we explain how colors make you feel and what impact colors can have on our emotions. Red, orange and yellow are next to each other on the wheel and are all warm colors. Warm colors often evoke feelings of happiness, optimism and energy. However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action think stop signs, hazard warnings and barrier tape.
Cool colors include green, blue, and purple. Cool colors are usually calming and soothing but can also express sadness. If a company wants to display health, beauty or security, incorporate these colors.
Happy colors are bright, warm colors like yellow, orange, pink and red. Pastel colors like peach, light pink or lilac can also have an uplifting effect on your mood. The brighter and lighter a color, the more happy and optimistic it will make you feel.
Another way colors can create happy emotions is by combining multiple primary and secondary colors together for a youthful, colorful effect. Sad colors are colors that are dark and muted. Cool colors like blue and green can make you feel calm. Pastel colors and particularly cool toned pastels like baby blue, lilac and mint have a calming and relaxing effect.
Neutrals like white, beige and grey can also make you feel calm. The fewer colors you combine and the more simple and pared back a design is, the more calming it will feel. Strong, bright colors and neon colors can have a powerful effect on emotions. Colors like bright red, bright yellow and neon green can feel energizing and make you feel more alert, but can also be irritating on the eyes.
These colors will grab your attention and stand out from their surroundings. Highly pigmented, strong colors like royal blue, turquoise, magenta and emerald green can also have a stimulating effect and make you feel refreshed and energized.
Photograph: Cas Cornelissen via Unsplash. Red is the warmest and most dynamic of the colors—it triggers opposing emotions. It is often associated with passion and love as well as anger and danger. If you want to draw attention to a design element, use red. But use it as an accent color in moderation as it can be overwhelming.
Photograph: Afroz Nawaf via Unsplash. Orange enhances a feeling of vitality and happiness. Like red, it draws attention and shows movement but is not as overpowering. It is aggressive but balanced — it portrays energy yet can be inviting and friendly. Orange is great for a call to action to buy or subscribe to a product.
Photograph: Alexander Shustov via Unsplash. Yellow is perhaps the most energetic of the warm colors. It is associated with laughter, hope and sunshine.
Accents of yellow help give your design energy and will make the viewer feel optimistic and cheerful. Too much yellow can be overwhelming and should be used sparingly. In design, it is often used to grab attention in an energetic and comforting way. Green symbolizes health, new beginnings and wealth. Green is the easiest on the eyes and should be used to relax and create balance in a design.
It is a great color to use if a company wants to depict growth, security or inspire possibility. Green can also feel calming and relaxing. Photograph: J DuClos via Unsplash. Blue evokes feelings of calmness and spirituality as well as security and trust. Seeing the color blue causes the body to create chemicals that are calming. Dark blues are great for corporate designs because it helps give a professional feel, but using too much can create a cold, disengaged feeling.
Light blues give a more relaxing, friendly feel. Great examples are social sites like Facebook and Twitter who use lighter blues. Photograph: Sandro Katalina via Unsplash. Purple is associated with mystery, creativity, royalty and wealth. Lighter shades of purple are often used to soothe or calm a viewer, hence why it is used in beauty products. Incorporate purple to make a design look more luxurious and wealthy or a lighter purple to show romance and mystery.
Photograph: Miroslava via Unsplash. Pink represents femininity and romance, sensitivity and tenderness. Photograph: Bruno Nascimento via Unsplash.
Brown creates a sense of stability and support. Photograph: Hannah Troupe via Unsplash. Black evokes power, luxury, elegance, but can also mean professionalism, neutrality and simplicity. In certain contexts and cultures the color black can also refer to mourning or sadness.
Photograph: Philipp Berndt via Unsplash. White means minimalism and simplicity. Using a lot of white color in design creates a minimalist aesthetic and can result a simple, fresh and clean look. In many cultures, white is used to refer to virginity, purity and innocence think bridal gowns and baby clothes. Photograph: Tobias van Schneider via Unsplash. Gray is a more mature, responsible color. Its positive connotations include formality and dependability, while the negative side can mean being overly conservative, conventional and lacking in emotion.
Designers, check out these contests so you can start building your career. Get a design. Every color creates different emotions and feelings. Cool colors Cool colors include green, blue, and purple. Warm colors. Illustration by MWart. Cool colors. Illustration by Marrieta. Sad colors. Illustration by Znik. Happy colors. Illustration by Daria V. Calming colors. Energizing colors. Need something designed? Our designers can help you create just about anything.
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Effects of color on emotions.
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men. Color psychology is also widely used in marketing and branding. Marketers see color as important, as color can influence a consumers' emotions and perceptions about goods and services.
Psychology and Color
Later version available View entry history. Emotional color effects ; Perceptual color effects. Psychological color effects are the outcome of color sensations as determined by human perception and emotion, including color influences on feelings, thinking, and behavior. The effect of color on warmth perception is related with feeling warm, which could be a physical or sensorial effect.
Shuai Chang, David E. Lewis, Joel Pearson; The functional effects of color perception and color imagery. Journal of Vision ;13 10 Previous research into color imagery has focused on compound images consisting of both color and form, e. Little is known regarding the characteristics of pure color imagery—color without form structure.
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Бледно-зеленый пол мерцал в сиянии ламп дневного света, то попадая в фокус, то как бы проваливаясь.
Щелчок взведенного курка. - Adids, - прошептал человек и бросился на него подобно пантере. Раздался выстрел, мелькнуло что-то красное.
Он не должен знать, что я. - Халохот улыбнулся. - Может считать себя покойником.
Ну что, вы решили. Я ее убиваю. Стратмор мгновенно взвесил все варианты. Если он позволит Хейлу вывести Сьюзан из шифровалки и уехать, у него не будет никаких гарантий. Они уедут, потом остановятся где-нибудь в лесу.